Black Friday 2025: Luxury, but make it bold

Words & Photo, SVD.

In a world where fashion moves between craftsmanship and provocation, the most forward-thinking names in contemporary luxury find their natural home at SVD. This Black Friday 2025, discover the brands that challenge convention and redefine what it means to dress with sophistication and a good dose of attitude.

Brands redefining modern luxury

Today, luxury is about vision. From conceptual irreverence to timeless elegance, these labels reinterpret craftsmanship and identity through an aesthetic that transcends time.

Polo Ralph Lauren

The embodiment of the preppy style. Polo Ralph Lauren captures the essence of sporty luxury with garments that balance sophistication and everyday ease.

From Oxford shirts to sweaters embroidered with the pony logo, every piece reflects an elegant, effortlessly aspirational lifestyle.

Rick Owens

Dark, architectural and provocative. Rick Owens’ designs are dominated by asymmetrical cuts, sculptural volumes, and premium materials that turn minimalism into a statement of strength.

His iconic boots, leather jackets, and structured cotton essentials perfectly embody the concept of radical sophistication.

Comme des Garçons

Since the 1980s, Comme des Garçons has led the anti-fashion revolution. Under Rei Kawakubo’s vision, every collection explores form, gender, and imperfection.

Deconstructed shirts, asymmetric trousers, and conceptual perfumes transform the perception of luxury into a bold, cerebral, and absolutely unique fashion statement.

WILLY CHAVARRIA

New York designer WILLY CHAVARRIA redefines masculinity through powerful silhouettes and a deeply emotional aesthetic. Inspired by Chicano culture, his collections blend tailoring with streetwear: Drama, elegance, and social awareness in perfect harmony.

Oversized shirts, wide pleated trousers, and structured sweatshirts bring the attitude that made his label a symbol of identity.

SEBAGO
 

Synonymous with nautical craftsmanship and understated elegance, SEBAGO represents the most classic side of luxury. Founded in 1946, the American brand perfected the Docksides loafer, an icon of timeless preppy style.

Its handmade loafers and leather shoes combine tradition and comfort with a spirit that never goes out of style.

Black Friday 2025 at SVD

True luxury lies in the details. This Black Friday 2025, explore from avant-garde minimalism to American heritage through pieces made to endure.