Black Friday 2025: the sportswear you need

Words & Photo, SVD.

The line between performance and style has never been thinner. The most influential sportswear brands of the moment—from New Balance to On—prove that technology and aesthetics can coexist in perfect harmony.

New Balance

Few brands balance heritage and modernity like New Balance. Founded in Boston in the early 20th century, the brand moved from orthotics silhouette into urban lifestyle icons. An artisanal mindset and timeless design have made it one of today’s most coveted labels.

Salomon

From the mountains to the streets. Salomon has gone from outdoor benchmark to streetwear phenomenon. Its technical look and function-first mindset have won over designers, collectors, and urban trail fans alike.

Asics

Asics’ “Sound mind, sound body” philosophy translates into designs that prioritize well-being without sacrificing aesthetics. This Black Friday 2025, its most recognized silhouettes headline a moment where performance dresses up in style.

Hoka

Built for those who don’t stop, Hoka stands out with maximalist silhouettes and extreme comfort. Born in the French Alps, the brand redefined performance with technical cushioning across models that combine power, stability, and lightness.

On
 

Minimalism, precision, Swiss engineering. On has revolutionized athletic footwear with CloudTec® cushioning for a soft, responsive stride.

Every model fuses advanced engineering with a clean aesthetic that fits any context, from running sessions to daily wear. 

Black Friday 2025 at SVD

Discover the brands and models transforming how we move and dress, with exclusive deals during Black Friday 2025 at SVD.