adidas Originals x Bad Bunny unveil the BadBo 1.0 during the Super Bowl

Words, SVD. Photo, adidas.

February 9, 2026.

On one of the world’s most-watched stages, Bad Bunny once again fused culture and spectacle into a single statement. During the Super Bowl LX halftime show, the Puerto Rican artist debuted the BadBo 1.0—his first signature sneaker with adidas Originals—before a global audience of millions.

The model’s introduction, in a clean white colorway, formed part of the “I’m Everything” campaign, a message deeply connected to Bad Bunny’s trajectory: refusing a single definition, moving forward without a fixed path, and reclaiming one’s origins as a creative force. Crafted with a nubuck and suede upper, EVA midsole and translucent outsole, the BadBo 1.0 functions as a blank canvas.

The new BadBo logo—a star inspired by the Puerto Rican flag—reinforces the ideas of identity, pride and open possibilities that run through the entire adidas x Bad Bunny collaboration.

Beyond footwear, this new chapter also extends into apparel. The collaboration will include an adidas Originals x Bad Bunny clothing line, designed under the same philosophy of freedom and self-expression, featuring pieces such as track pants, soon available at SVD.