Cookies and local storage policy

PRIVACY & COOKIES POLICY

This Privacy & Cookies Policy explains how SVD International FZ-LLC (“SVD International”, “we”, “us”, or “our”) collects, uses, discloses, and protects your personal information when you visit or make a purchase through the websites www.saucony.ae, www.saucony.sa, and www.saucony.kw (collectively, the “Websites”).

By using our Websites, creating an account, or purchasing products, you acknowledge and consent to the practices described in this Policy.

The entity responsible for processing your personal data is:

SVD International FZ-LLC
Dubai Design District, Building 7, Ground Floor
Dubai, United Arab Emirates
License No.: 100876
Email: [email protected]
Telephone: +971 4 834 8697

We may collect the following categories of personal information:

a) Information you provide directly

• Name, contact details (email, phone, address)
• Account login credentials (username, password)
• Payment and billing details (processed securely via third parties)
• Communications with us (emails, messages, forms)
• Preferences, wish lists, or product reviews

b) Information we collect automatically

• IP address and device information
• Browser type, operating system, and language settings
• Website usage data (pages visited, time spent, interactions)
• Cookies and similar tracking technologies (see Section 10)

c) Information from third parties

• Payment processors, logistics partners, or marketing platforms that assist in fulfilling your orders or managing communications

We use your personal data for the following purposes:

• Order Processing: To manage purchases, payments, deliveries, and returns.
• Account Management: To maintain your MySaucony account and preferences.
• Customer Support: To respond to inquiries, complaints, and service requests.
• Marketing (optional): To send updates, offers, or promotions when you have consented to receive them.
• Website Improvement: To analyze performance and enhance functionality.
• Legal Compliance: To comply with UAE laws, tax obligations, and fraud prevention requirements.

We will not process your data for purposes incompatible with those stated above.

Under the UAE Personal Data Protection Law (PDPL), we process your data based on:

• Your consent (e.g., marketing subscriptions),
• Contractual necessity (e.g., order fulfillment),
• Legal obligation (e.g., tax or accounting records), or
• Our legitimate interests (e.g., fraud prevention, improving services).

We retain your personal data only for as long as necessary to fulfill the purposes outlined above, comply with legal obligations, or resolve disputes. Retention periods vary depending on the nature of the data but will not exceed what is legally required under UAE law.

We may share personal data with trusted third parties strictly for business purposes, such as:

• Payment processors (for secure payments)
• Courier and logistics providers (for delivery)
• IT service providers (for hosting and maintenance)
• Professional advisors (for legal, accounting, or compliance purposes)

All third parties are contractually required to handle your data securely and only for the intended purpose.

If your data is transferred outside the UAE, such transfers are carried out in compliance with the UAE PDPL and relevant cross-border data protection standards.

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, loss, misuse, or alteration. These include encrypted connections (SSL), secure payment gateways, and restricted staff access.

While we strive for the highest standards, no online platform can guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.

Under the UAE PDPL, you have the following rights:

• Access: Request a copy of your personal data.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your data when no longer needed.
• Restriction: Request limitation of data processing under certain conditions.
• Objection: Object to processing for direct marketing or legitimate interest.
• Withdrawal of Consent: Withdraw previously granted consent at any time.

To exercise your rights, please contact us at [email protected]. We will respond within the time frames set by UAE law.

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites function efficiently and provide analytical and personalized experiences.

Types of Cookies We Use

• Strictly Necessary Cookies: Essential for the operation of the Websites.
• Performance Cookies: Collect anonymous information about website usage.
• Functional Cookies: Remember your preferences (e.g., language, region).
• Advertising Cookies: Used (only with your consent) to deliver relevant marketing content.

Managing Cookies

You can accept, reject, or manage cookies through your browser settings or the cookie consent banner displayed upon first visit. Blocking cookies may impact certain features or functionality of the Websites.

If you opt in to receive marketing messages, we may send you updates about new products, promotions, or events related to Saucony. You can unsubscribe at any time by clicking “Unsubscribe” in our emails or contacting us at [email protected].

We do not sell or rent customer contact details to third parties for marketing.

Our Websites may include links to external sites (for example, social media platforms). We are not responsible for their content or privacy practices. We encourage you to review their respective privacy policies.

We do not knowingly collect data from persons under 18 years of age. If you believe a minor has provided personal data, please contact us so we can delete it promptly.

We may update this Policy periodically to reflect changes in legal requirements or our business practices. Updated versions will be published on our Websites with a revised “Last Updated” date. We encourage you to review this Policy regularly.

For any questions, concerns, or data requests, please contact our Data Protection Officer:

Data Protection Officer
SVD International FZ-LLC
Dubai Design District, Building 7, Ground Floor
Dubai, UAE
Email: [email protected]
Phone: +971 4 834 8697

© SVD International FZ-LLC — Authorized Operator of Saucony Online Stores (UAE, KSA, Kuwait)